Shikshantaram
Our own brand · AI digital products masterclass
A brand new live masterclass with no paid traffic behind it. In its first week of ads it brought in 15 sign-ups. The goal was simple: fill a webinar every two days with people who could actually buy the program.
Cheap sign-ups were easy. The wrong people were also easy. Students and people just browsing kept registering, never buying, and teaching Meta to find more of the same.
- 01
Know your buyer
Defined who the program is really for: working professionals, freelancers, business owners, coaches and creators.
- 02
Stop the scroll
Tested hooks every week. The angles that challenged common beliefs brought the highest share of right-fit sign-ups.
- 03
Win the sign-up
Built two versions of the landing page and split traffic between them. A form question filters out poor fits before they count.
- 04
Get them to show up
Every sign-up joins a WhatsApp community, with reminders before each live session.
- 05
Make the sale
Full payment and smaller reserve options on the payment page, so more people can say yes on the night.
- 06
Scale what sells
Only right-fit leads are sent back to Meta, so the ads learn to find buyers, not browsers. Losing ads are switched off quickly.